Tourism Corporation Bonaire (TCB) invites all island tourism partners to join its new destination campaign, “Rediscover Bonaire – Where Summer Feels a Bit Different Than Usual”. Participation is completely free, offering a strong opportunity for businesses of all sizes to showcase their products, packages, and seasonal experiences.
The campaign is designed to increase summer travel to Bonaire by combining destination storytelling with partner offers, encouraging both returning visitors and new travelers to choose Bonaire for a slower, more meaningful Caribbean experience.
Throughout the summer season, the campaign will be promoted through digital advertising, social media, and CRM platforms. Marketing efforts will focus on Bonaire’s key source markets in North America, Europe, and Latin America, while also engaging regional Caribbean audiences and the local market to stimulate staycations and last-minute travel.
With an estimated minimum reach of 15 million impressions, participating partners will benefit from significant visibility through TCB’s international marketing channels. All tourism-related businesses, including accommodations, dive operators, tour companies, restaurants, car rentals, retail, wellness providers, and attractions, are encouraged to take part and highlight what makes their offerings unique.
Unlike traditional Caribbean campaigns focused on high-energy tourism, this initiative positions Bonaire as a destination where visitors can slow down, reconnect with nature, and enjoy authentic island experiences.
To participate, fill in the form via this link:
https://bonaire.qualtrics.com/jfe/form/SV_eCCshs8wC4tkN2S
Together, we can inspire more travelers to discover why summer in Bonaire feels a bit different than usual.
