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San Nicolaas at the crossroads of development: A vision for the future, identity, and tourism

Whatsapp Image 2026 08 23 At 7.52.43 Pm

Rigoberto Santiago, a candidate for the PPA party, brings a fresh approach to the historic neighborhood of San Nicolaas. From his roots in Zeewijk to his vision for tourism diversification, Santiago paints a clear picture of what this community represents for all of Aruba.

The political combo and the need for change According to Santiago, political promises have often been left sitting in a drawer or swept under the rug (“den doofpot”) whenever a government changes. To break with this tradition, he sees the importance of neutral figures like Mrs. Suzette Dumfries, who, from the perspective of San Nicolaas neighborhoods, can lead a non-political movement. The goal is to unite all guilds, political parties, and merchants to work together toward real change for San Nicolaas.

A cultural mosaic unique in the world San Nicolaas is not just another neighborhood; it is a witness to an incomparable cultural richness. The neighborhood consists of no less than 98 nationalities. Santiago recalls how in the 1960s, Bonaireans and various other citizens from other Caribbean islands arrived in Aruba with their music, instruments, and culture.

“San Nicolaas can offer you the only city in the world where you arrive, take a taxi, and don’t miss any other Caribbean island”, Santiago points out, recalling its “Chocolate City” character and the presence of rhythms such as soca and reggae.

Development, walls, and tourism for the future One of the key points in his analysis is the historical neglect of San Nicolaas compared to downtown Oranjestad. Santiago compares this to castles in Europe, where wealth remains trapped behind high walls until the youth gets fed up and begins demanding what rightfully belongs to them.

Regarding tourism, the candidate emphasizes that San Nicolaas can play a fundamental role in Aruba’s tourism diversification. While the western part of the island feels like a “little Miami” —and this is not the path wanted for San Nicolaas—, the city can offer visitors an authentic Caribbean flavor (Chocolate City flavor), ensuring that tourism continues to grow while simultaneously serving as a strong pillar for the local economy.

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