International educator and researcher Dr. Earney F. Lasten Ph.D. launches The Experience Masterplan—a groundbreaking textbook introducing a universal framework for planning, designing, funding, and delivering successful attractions and projects.
After more than three decades of international research, teaching, consulting, and practical experience across tourism, hospitality, education, technology, and destination development, Dr. Earney F. Lasten proudly announces the publication of his landmark textbook:
The Experience Masterplan: A Universal Blueprint for Planning, Designing, Funding, and Delivering World-Class Attractions and Projects.
The first edition presents a comprehensive framework that unites disciplines traditionally treated separately—planning, design, accessibility, sustainability, stakeholder engagement, finance, digital strategy, branding, and implementation—into one integrated methodology. The book is organized into 7 Parts, 33 Chapters, 6 Appendices, and introduces a practical 26-Step Blueprint designed for projects ranging from community museums and heritage sites to theme parks, cultural districts, entertainment venues, and destination-scale developments.
Unlike traditional planning guides, The Experience Masterplan positions accessibility, sustainability, community participation, and financial feasibility as core planning principles—not afterthoughts. It also introduces the Quaillustrative Research Methodology, an original, inclusive, multisensory research approach developed to broaden participation in research and planning.
“World-class attractions are not created by chance. They are the result of disciplined planning, inclusive design, sustainable thinking, and meaningful collaboration.”
Dr. Earney F. Lasten
The textbook is intended for:
Universities and colleges
Tourism and hospitality programs
Government agencies
Urban planners
Architects and designers
Museum professionals
Theme park developers
Cultural organizations
Destination management organizations
Investors and entrepreneurs
Consultants and project managers
Engineers
Built upon years of academic research and international field experience, the book transforms complex planning concepts into an actionable blueprint that practitioners can immediately apply to real projects.
Now Available Worldwide
The hardcover edition is now available through the Lulu Bookstore, making it accessible internationally through Lulu’s global print-on-demand distribution platform.
Purchase your copy here: https://www.lulu.com/shop (The Experience Masterplan or Earney Lasten in search bar)
The Experience Masterplan – Hardcover Edition
