The Aruba Tourism Authority (A.T.A.), together with Qredits Aruba, announces the winners of the fifth edition of the Aruba Signature Experience: Cura di Mama, Moorebida, and Piskechi Experience.
The Aruba Signature Experience is one of A.T.A.’s strategic initiatives alongside Qredits Aruba to strengthen and diversify Aruba’s tourism product. The program focuses on developing niche experiences that reflect the authenticity and character of our island, while providing local entrepreneurs with the tools, guidance, and support needed to turn their innovative concepts into sustainable businesses, with an emphasis on culture, wellness, nature, or sustainability. In this way, A.T.A. contributes to a more varied and authentic tourism offering while creating opportunities for local talent and entrepreneurship to flourish.
Over the past few years, the program has helped various local businesses successfully enter Aruba’s tourism industry. As winners of the Aruba Signature Experience 2026, the three businesses will receive a comprehensive support package that includes strategic coaching, marketing and branding support, and other resources to help strengthen their concept and increase their visibility in Aruba’s tourism landscape.
About the winners of the Aruba Signature Experience 2026
Out of 20 participants, these three local businesses stood out through their creativity and authenticity, offering a unique experience to visitors.
*Cura di Mama provides a cultural and artisanal experience in a tranquil setting close to nature, where visitors can enjoy an educational walk followed by a creative activity. The concept unites art and nature, creating a personal and authentic experience for anyone looking for a creative way to learn and connect with Aruba.
*Moorebida offers a unique program in the form of a 14-day residency focused on transformation, personal well-being, rest, and reflection. A unique experience born after seeing the great interest from visitors in wellness experiences that help with relaxation, recharging energy, connecting with nature, and experiencing Aruba in a different way.
*Piskechi Experience emphasizes eco-tourism and an appreciation for nature, offering eco-diving tours, educational hikes, and diving instruction. Through interactive experiences in and around the sea, visitors can discover Aruba’s natural wealth. Under guidance and supervision, visitors will learn about the importance of protecting our environment and marine life, as well as how to care for and preserve them while applying responsible practices in and around the sea.
A.T.A. and Qredits Aruba congratulate Cura di Mama, Moorebida, and Piskechi Experience and wish them every success.
