Tropische Bottelmaatschappij van Aruba N.V. (“Tropical”) and Brouwerij Nacional Balashi N.V. (“Balashi”), proud subsidiaries of MetaCorp N.V., are pleased to announce the launch of a new program to strengthen and protect the authenticity of official Balashi and Chill branded merchandise.
As two of Aruba’s most recognized and celebrated brands, Balashi and Chill have become symbols of our island’s heritage, hospitality, and lifestyle. To preserve the quality, consistency, and integrity that consumers expect, all future merchandise bearing the Balashi or Chill trademarks will be distributed exclusively through officially authorized partners.
To facilitate this transition, retailers, wholesalers, distributors, vendors, and other commercial partners may continue to sell their existing inventories of Balashi and Chill branded merchandise through September 30, 2026. Effective October 1, 2026, the manufacture, importation, distribution, advertising, and commercial sale of merchandise featuring the Balashi or Chill trademarks will be limited to parties that have received written authorization from Tropical and/or Balashi.
This initiative is intended to ensure that all officially branded merchandise meets the quality standards associated with the Balashi and Chill brands while providing consumers with authentic products that reflect the values and reputation of these iconic Aruba brands.
We appreciate the continued support and cooperation of our business partners and the public as we implement this important step in strengthening the Balashi and Chill brands for the future.
Please note that any unauthorized commercial use of the Balashi or Chill trademarks after October 1, 2026 may constitute an infringement of the companies’ intellectual property rights and may result in appropriate legal action.
*Tropische Bottelmaatschappij van Aruba N.V.
*Brouwerij Nacional Balashi N.V.
*MetaCorp N.V.
