The Bonaire Hotel and Tourism Association(BONHATA) expresses its deep disappointment over the loss of JetBlue’s direct route between New York (JFK) and Bonaire, effective January 3, 2026.
Since September 2024, BONHATA has repeatedly raised concerns about the vulnerability of this route and has proposed various solutions to prevent this outcome. Despite numerous letters, meetings, warnings, consultations, and commitments, we now find ourselves faced with the following situation:
· more than USD 4.4 million lost due to guarantee agreements,
·five fewer flights per week from North America in the upcoming high season, and
·significant reputational damage for Bonaire within the aviation industry and as a reliable airline partner.
Despite clear signals, facts, and warnings, the government has failed to take the necessary steps to safeguard this crucial connection. As a result, Bonaire not only loses an important air connection with the United States but also a vital opportunity for sustainable growth, job creation, and greater international visibility.
The loss of the JetBlue route underscores the urgent need to professionalize tourism-related decision-making and anchor it in a long-term vision. Every tourism dollar invested has the potential to generate multiple returns for Bonaire’s broader economy—provided it is used strategically and effectively.
BONHATA remains committed to transparency, forward-thinking solutions, and structural collaboration aimed at rebuilding international trust and ensuring the long-term sustainability of Bonaire’s air connectivity, marketing, and economic development.