Also shares the results of the annual cruise tourism survey
The Aruba Tourism Authority (A.T.A.), through its Strategy, Planning and Research (SPR) department, has presented the results of its annual 2025 cruise tourism survey. The study, based on 2,414 surveys collected in 2025, offers important information regarding the profile, behavior, and experience of cruise visitors to Aruba. The result confirms that Aruba holds a strong position as a cruise destination, with 81% of respondents indicating that Aruba’s presence on the itinerary influenced their decision to take this specific cruise. Furthermore, this 81% represents an increase compared to 78% in 2024.
The research also shows that cruise visitors appreciate their experience in Aruba. All 14 attributes measured in the survey showed improvement compared to 2024, with the beach, safety, and local hospitality obtaining the highest scores. Additionally, the average spending per person during a cruise stop reached USD 197, with the main spending categories being excursions, local crafts, and food and beverage (F&B). Thus, cruise tourism continues to generate economic activity across different sectors on our island.
STATISTICS ACCORDING TO THE TOURISM INDUSTRY UPDATE
STAYOVER, LENGTH OF STAY, AND MARKET SHARE
In the month of June 2026, Aruba received a total of 143,343 stayover visitors and registered a total of 912,256 visitor nights, with an Average Length of Stay (ALOS) of 6.4 nights. This result confirms a positive performance for the tourism industry during the month of June.
The market distribution during June showed that North America continued to be the main market, accounting for 73.6% of all arrivals. South America contributed 20.3%, Europe 3.5%, while other regions represented 2.5% of total visitors. The United States is the largest single market for the month of June with 102,224 visitors, while Argentina registered 11,682 visitors for June, a strong increase compared to June 2025. The Netherlands leads the European market with 2,755 visitors.
Visitor profile data indicates that Aruba is visited by a mix of generations. During June 2026, Generation X accounted for 26.8% of total visitors, followed by Millennials with 25.4% and Generation Z with 20.8%. Baby Boomers represented 18.8% of total arrivals.
Visit www.ata.aw every month for the Statistical Monthly Report.
