December 11–14, 2025 • JOIA Aruba by Iberostar • Eagle Beach, Aruba
Aruba Fashion Week proudly returns December 11–14, 2025, ushering in a distinguished celebration of fashion, culture, and Caribbean luxury. This year’s edition unfolds at the breathtaking JOIA Aruba by Iberostar, located on Eagle Beach — consistently ranked the #1 beach in the Caribbean — setting the stage for a spectacular convergence of global style and island refinement.
This year’s spotlight is the return of the world-renowned Spanish designer Agatha Ruiz de la Prada, celebrated for her bold artistic vision and international influence, alongside Aruba’s own Ronchi de Cuba, whose creative legacy continues to elevate Caribbean identity on the world stage. They join a curated roster of international designers, models, celebrities, media, and cultural tastemakers who will gather in Aruba for four days of high fashion, inspiration, and creative exchange.
Founded in 2016 in collaboration with the Aruba Tourism Authority, Aruba Fashion Week has evolved into a year-round cultural and luxury brand experience. The platform activates throughout key international markets — including Bogotá, Miami, and New York — where curated events and strategic partnerships are designed to promote Aruba as a premier destination for fashion, lifestyle, and high-end travel. These global touchpoints help attract discerning visitors and high-value travelers, reinforcing Aruba’s position as a sophisticated hub for creativity and luxury tourism in the Caribbean.
The event featured inspiring remarks from Angel Leon, Director of Aruba Fashion Week, who highlighted the vision and mission behind this year’s edition; Arnaud Le Lanchon, General Manager of JOIA Aruba by Iberostar, the official host hotel, who underscored the hotel’s vision to support and celebrate the local community’s cultural identity; Ivelisse Simon, Events & Sponsorship Specialist of the Aruba Tourism Authority (A.T.A.), who emphasized the potential of Aruba Fashion Week to attract affluent visitors seeking a refined and luxurious lifestyle experience; Junior Arends of the Departamento di Cultura Aruba (DCA), who reaffirmed the government’s commitment to supporting creative industries and cultural innovation; and Ronchi de Cuba, celebrated local designer, who shared his perspective on the evolution of Aruban fashion and its growing influence in the region.
THE PROGRAM — ARUBA FASHION WEEK 2025
Thursday, December 11 opens Aruba Fashion Week in grand style with the official Kick-Off Event at ZIMA Rooftop Bar at 7:00 PM, presented in collaboration with Shivas Jewelers. This elegant evening sets the tone for an unforgettable week of luxury, creative expression, and cultural celebration.
Friday, December 12 begins at 4:00 PM with the Meet & Greet the Designers session and the Official Opening of The Showroom at the Red Sail Boutique JOIA Showroom, offering the first chance to preview featured designer collections. A pre-show toast follows at ZIMA Rooftop Bar at 5:00 PM, leading into the Fashion Shows at 6:00 PM in the JOIA Lobby, where the runway officially comes alive.
Saturday, December 13 features a Press Exclusive Visit at 11:00 AM to the Shivas Jewelers flagship location at Royal Plaza Mall, offering media and special guests a private look at curated pieces. The evening continues with another pre-show toast at ZIMA Rooftop Bar at 5:00 PM, followed by a second evening of Fashion Shows at 6:00 PM in the JOIA Lobby.
Sunday, December 14 begins with the Catamaran Fashion Sail from 9:00 AM to 1:00 PM aboard the Red Sail Aruba — a press-exclusive floating fashion experience along the island’s turquoise coastline. From 2:00 PM to 5:00 PM, the Buyers & Bubbles Shopping Event takes place at the Red Sail Boutique JOIA Showroom, offering a refined retail environment for industry engagement. The week closes with the Sunset Soirée from 5:00 PM to 7:00 PM at ZIMA Rooftop Bar, presented in partnership with ID Realty Group, celebrating the conclusion of Aruba Fashion Week 2025.
SPONSORS & PARTNERS
This year’s edition is made possible through the support of:
Aruba Tourism Authority, JOIA Aruba by Iberostar, Zim Rooftop Bar, Shivas Jewelers, Departamento di Cultura Aruba, Kerastase Paris, Revlon, Santa Margherita, Pepe Margo Distillery, Testarosa Motors, Elite Productions & Entertainment, Procolombia, Haagen-Dasz, Caribbean Print, First Class Experience, Avianca, ID Realty Group, Alma Treats, Carolina Herrera, Paco Rabanne, Casamigos Car Rental, Penha Duty Free, Aruba Airport Authority, and Verbum Works.
TICKETS
Tickets for Aruba Fashion Week 2025 are available online via Eventbrite and can also be purchased in person at all CITGO service stations and at Trash by Ronchi. Guests are encouraged to secure passes early, as featured experiences and runway presentations are expected to reach capacity.
Aruba Fashion Week continues to elevate Caribbean fashion excellence, expand creative industry opportunities, and position Aruba as a leading global destination for fashion tourism and design innovation.
Media & Press
Press Kit & Accreditations: https://www.arubafashionweek.com/press-media-accreditations
Questions: verbumworks@gmail.com
