Fundacion Zinnia officially announces the launch of the new “Amigo Didi” logo, marking an important step in the development of this flagship program, which promotes safety and responsible behavior on Aruba’s roads. The new logo represents both a visual and spiritual renewal, and Amigo Didi now operates fully under Fundacion Zinnia.
Amigo Didi was created as a social awareness initiative to inspire and motivate people to always have a “designated friend” — someone who goes out with you but doesn’t drink, ensuring that everyone can return home safely. The message of Amigo Didi is simple yet powerful: don’t drink and drive — think about your life and the lives of others.
“The new logo represents a fresh start and a renewed commitment to traffic safety and the value of every life,” said Michella Croes Matos, representative of Fundacion Zinnia. “Through Amigo Didi, we aim to continue inspiring a culture of responsibility and care among our people, especially during the festive season.”
The new design stays true to the joy and friendliness that characterize Amigo Didi, but now includes a modern and inclusive touch that reflects Fundacion Zinnia’s mission — to promote respect, empathy, and safety for everyone on Aruba’s roads.
Fundacion Zinnia extends its gratitude to all partners and supporters who continue to believe in this mission to promote a safer and more responsible lifestyle on Aruba’s roads.
Press release: Fundacion Zinnia