Port St. Maarten Group, in close collaboration with the Ministry of
Tourism, Economic Affairs, Transport & Telecommunication (TEATT) and the St. Maarten Tourism Bureau (STB) proudly unveiled the first installation of the island’s new destination branding at the Dr. A.C. Wathey Cruise & Cargo Facility. This initiative marks the beginning of a broader island- wide project that will see similar branded signs installed at key locations throughout St. Maarten.
The vibrant “I Love St. Maarten” installation, prominently displayed at the port’s welcome area,
offers an iconic photo opportunity for thousands of cruise passengers and visitors each day. The new
branding features colorful, modern elements representing the culture, heritage, and experiences that define the spirit of St. Maarten.
As the gateway for the majority of the island’s visitors, Port St. Maarten is a natural starting point for
this visual identity rollout. The initiative aligns with TEATT’s and STB’s broader vision of
strengthening place-making, enhancing visitor engagement, and creating memorable touchpoints that encourage organic social media sharing and global brand visibility.
“The port is the first impression for many of our visitors, and this installation beautifully captures the
vibrant energy and warmth of St. Maarten,” said Alexander Gumbs, CEO of Port St. Maarten Group.
“Providing guests with a dedicated space to create memories through photos reinforces our identity
and strengthens the emotional connection travelers have with the destination. We are proud to
collaborate with the Ministry of TEATT and the St. Maarten Tourism Bureau on this important
project that celebrates who we are as a people and as a destination.”
“This new branding represents more than a sign, it represents our story, our pride, and the experience we want every guest to feel from the moment they arrive,” said Minister Grisha Heyliger-Marten.
“Through this collaboration with Port St. Maarten and the Tourism Bureau, we are elevating the
visual identity of the island and enhancing our visitor experience. This is the first installation of
many, as we continue rolling out similar branded points across the island. Our goal is to showcase
the beauty, diversity, and culture of St. Maarten in ways that resonate with both visitors and our own community.”
The installation is part of the Ministry’s ongoing destination enhancement strategy, supporting
tourism development while creating identifiable landmarks across St. Maarten.
Additional locations for similar installations will be revealed in the coming months.