The Aruba Hotel & Tourism Association (AHATA) collects monthly data on hotel occupancy rates and room prices. In the October figures, AHATA President and CEO Tisa LaSorte noted that the market continues to experience lower occupancy but still achieves a positive RevPAR.
Over the past year, the number of rooms has increased, while the number of guests choosing to stay in hotels has not grown. Hotel management continues to prioritize quality and attract tourists who spend more in Aruba, charging higher prices to maintain stable revenue.
Hotel occupancy in October was only 69%, which is 9% lower than last year. RevPAR (revenue per available room) increased by 4% to $241.67. By charging higher prices, hotels can still maintain a level of revenue that supports employment, investment, rising costs, and returns for investors.
The current projection for average hotel occupancy in 2025 is 77%, which is 5% lower than the occupancy rate in 2024.